Position Summary

Axtria is seeking a Senior Manager, Product Marketing, to join our team. As we expand our product portfolio and gear up for an exciting phase of growth, this role presents a unique opportunity to influence the product lifecycle right from inception. The ideal candidate will play a key role in shaping the marketing strategies for our innovative products and drive their success in the market. This position is perfect for a seasoned product marketer eager to make a significant impact in a fast-paced, growing company.

Job Responsibilities

• Develop and execute marketing strategies and plans for new and existing products, ensuring alignment with the company’s growth objectives.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Collaborate with cross-functional teams, including product management, sales, LOBs, to develop product positioning and messaging that resonates with target audiences.
• Manage product launch activities, including promotional material development, sales training, and market introduction strategies.
• Track and analyze product performance metrics, adjusting marketing strategies as necessary to achieve business goals.
• Collaborate with stakeholders at all levels of the organization to ensure buy-in and support for marketing initiatives.
• Stay abreast of industry developments and leverage insights to inform marketing strategies.

Education

Work Experience

• A minimum of 12 years of work experience in marketing, with a significant portion in a product marketing or related capacity.
• Demonstrated experience in successfully launching and managing product GTM, and a track record of developing and executing effective marketing strategies and plans.
• Evidence of strong copywriting skills, demonstrated through a portfolio of writing samples or a body of work available for review.
• Previous experience in life sciences or a closely related field is highly desirable.

Skills

1. Market Research and Analysis: Ability to conduct thorough market research and analyze trends to understand customer needs and preferences. This involves familiarity with research methodologies, data analysis tools, and techniques.
2. Marketing Strategy and Planning: Knowledge of marketing principles and the ability to develop effective marketing strategies and plans. This includes understanding customer segmentation, positioning, and targeting. Also includes data analysis and reporting.
3. Communication Skills, especially Copywriting: Excellent written and verbal communication skills are essential. This includes the ability to create compelling product messages, write persuasive marketing materials, and present information clearly to various stakeholders.
4. Digital Marketing Skills: Basic proficiency in digital marketing tools and platforms, including social media, email marketing, SEO, Google Analytics, and content marketing.
5. Project Management: Ability to manage multiple projects simultaneously, including launch timelines, marketing campaigns, and cross-functional team coordination. This requires organizational skills and proficiency in project management tools.
6. Customer Orientation: A strong focus on customer needs and the ability to translate customer feedback into product improvements and effective marketing strategies.
7. Cross-functional Collaboration and Stakeholder Management: Capability to work effectively with various teams (sales, product development, LOBs) and manage relationships with key stakeholders. This includes understanding their needs, aligning strategies, effectively communicating updates, and managing expectations.
8. Creativity and Innovation: Being creative in marketing approaches and continuously seeking innovative ways to promote and differentiate the product.