Senior Marketing Operations Specialist Location: Remote US

About Betterworks

Betterworks is HR software to align, develop and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.

Responsibilities:

• Lead technical setup for marketing campaigns
• Manage and optimize HubSpot and Salesforce CRM
• Build emails and landing pages (WordPress, HubSpot)
• Track and attribute marketing campaigns (UTMs, Salesforce)
• Analyze and report, guiding marketing decisions
• Collaborate with sales, marketing, RevOps, and CS teams
• Manage projects and automate processes (Monday.com)
• Maintain data integrity and create documentation
• Coordinate with external vendors (SEO, Ads, etc.)

Qualifications:

• 2-3+ years of experience with HubSpot or similar platforms
• Proficiency in Salesforce CRM
• Bachelor’s degree or equivalent experience
• Strong organizational and problem-solving skills
• Detail-oriented with a focus on security best practices
• Team player with a continuous learning mindset

Nice to Haves:

• Experience with BI tools (Segment, Tableau)
• Knowledge of Qualified, Outreach, 6Sense
• B2B SaaS experience

What We All Do:

• All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
• All employees are required to participate in information security awareness and training programs.
• All employees are responsible for handling data in accordance with data classification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
• All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.

What Makes Betterworks Unique

At Betterworks, we prioritize our people. In that spirit, we’ve put together a great benefits program to support our employees’ health and wellness that includes the following:

» Leadership: CEO Doug Dennerline is truly a mission-driven leader. He has been a sales leader for over 25 years and has a direct impact on the work people do every day.

» Funding: $129 million, Serious B with top tier investors, including Kleiners Perkins, emergence capital, and 8VC.

» Board of Directors: Includes iconic executive John Doerr (former President and CEO of Google), Bruce Felt (Founder of Renaissance Software and a servant leader to various private and public companies), Amy Cappellanti-Wolf (Board Member, Advisor, and Chief People Officer), Bing Gordon (Technology Venture Capitalist and history of serving on several high-profile Boards of Directors including Amazon, Duolingo and Zynga) and Jason Green (Founder Emergence Capital and Greenbridge Foundation).

» Perks: 100% paid Medical/Vision/Dental for employees, Flexible time off, Parental Paid Leave policy, monthly internet stipend, flex days, and more.

» Product: Named to the Brandon Hall Group Excellence in Technology Awards in the Best Advance in Performance Management Technology category for its Advanced Analytics capability.

» Mission Driven: Our mission is to provide the expertise and technology that companies need to inspire, develop, and activate their workforce to meet today’s goals and be ready for tomorrow’s challenges.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, nation, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to understand better the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal-opportunity employer.