BrandYourself provides tools and services that help people look better online. This includes dealing with unwanted items – like an old divorce record or ill-advise tweet – as well as helping promote positive items that benefit someones career. In 2012, BrandYourself launched the first DIY online reputation management tool that walks users through the process of monitoring and improving their online presence. BrandYourself also offers reputation management services for individuals and businesses with a team of in-house content creators, web developers, social media managers, brand strategists and placement specialists. BrandYourself has secured over $6 million in venture capital, including investments from prominent angel investor Barney Pell (former Head Search Strategist at Microsoft & Architect at Bing), John Galanti (former President at Hudson Valley Datanet), Ryan Holmes (CEO & Co-founder at Hootsuite) as well as firms FF Angels, New Atlantic Ventures, Zelkova Ventures, and LeFrak Investments. BrandYourself has been recognized by the White House, named a "Best Entrepreneurial Company in America" by Entrepreneur Magazine, declared "Best Online Reputation Services for Individuals" by Business News Daily and appeared on ABC's Shark Tank, where they walked away from a $2 million offer - one of the highest offers in the show's history.
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