Senior Lifecycle Marketing Specialist
Carta
The Company You’ll Join
Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places.
Carta is trusted by more than 40,000 companies and over two million people in nearly 160 countries to manage cap tables, compensation, and valuations. Carta also supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under administration. Carta's tender offer solutions have returned $14B to shareholders in secondary transactions. Today, Carta’s platform manages nearly three trillion dollars in equity globally.
For more information about our offices and culture, check out our Carta careers page.
The Problems You'll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Senior Lifecycle Marketing Specialist, you’ll work to:
- Balance day to day execution of email campaigns in Marketo with consistent measurement and optimization of engagement metrics
- Work cross-functionally with Demand Generation, Marketing Operations, and Product Marketing to execute communications to prospects and customers
- Partner with Marketing Operations as our team’s technical Marketo lead, owning reporting and data governance for the B2B email channel
- Manage our email calendar to ensure we avoid overcommunication to our segments
- Conduct A/B testing and formalize an experimentation framework
- Build and maintain Marketo smart lists and segmentations
- Architect nurture programs and drip campaigns
- Assist with list uploads and pulling reports in SFDC/Looker
The Team You'll Work With
The Integrated Marketing Team develops and executes plays and campaigns that usher prospects and customers from awareness to purchase to advocacy, optimizing for return on investment. We are laser focused on revenue generation and operational excellence by bringing together successful messages and tactics that fuel Carta’s exponential growth. Within Integrated Marketing sits the Lifecycle Marketing team. We’re dedicated to becoming the best-in-class, centralized email function for all mass Carta communications, servicing our expansive network of customers and prospects. In this role, you will work cross functionally to develop and deliver email campaigns that bring prospects & customers the right solution at the right time in their Carta journey.
About You
The ideal candidate has a proven track record of executing email campaigns, newsletters and nurtures to large audiences, governing complex audience segments and building marketing automation programs.
- 3-5 years of experience, preferably in B2B marketing
- 3+ years of experience in email marketing and marketing automation
- Fluent in email best practices; thrives at the intersection of quantitative and creative thinking
- Detail-obsessed, with laser sharp proofreading skills and an eye for great copy
- Experimentation mindset with A/B testing experience
- Strong project management skills and stakeholder collaboration
- Knowledge of system integrations, particularly Marketo <> SFDC sync
- Expertise in operational sides of automation - i.e. list uploads, pulling SFDC reports, troubleshooting workflows
- Experience managing/prioritizing a high volume of competing requests in a fast-paced environment
- Ability to define, build, and govern audience segments
Salary
Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
- $95,000 - $112,000 in San Francisco, CA
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the recruiter via email. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.
Important Security Notice for Candidates
Our company has been targeted by individuals creating fake domains similar to ours to scam prospects and candidates. Please note that all official communications from us will come from an @carta.com domain. Be cautious of any requests for sensitive information or payments outside of our official channels. For more information about this type of scam, please review the guidelines provided by the Federal Trade Commission (FTC). If you encounter any suspicious activity, please report it immediately to recruiting-systems@carta.com.
Awards and Acknowledgements
Companies and funds like Tribe and Pipe build their businesses on Carta. The company has been included on the Forbes World’s Best Cloud Companies, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. We’ve also been recognized as a 2023 Built In Best Place to Work in the U.S., a Muse VIBE Award winner in the Vacation and Time Off category and certified as a Great Place to Work.
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