Centrical, the Performance Experience Platform, empowers best-in-class customer experiences for the world’s leading brands by building highly engaged and productive frontline teams. The platform personalizes the employee experience, guiding individual success and growth, through AI-driven performance, coaching and quality management, personalized microlearning, and voice of the employee—all wrapped in industry leading gamification to make the experience both fun and rewarding.
In addition, Centrical’s AI copilot empowers frontline managers to develop their teams through more effective and efficient coaching.

Founded in 2013, Centrical serves a diverse client base comprised predominantly of global fortune 500 companies. Our platform is deployed worldwide and used by hundreds of thousands of employees. At Centrical, our people are driven by innovation and passionate about unlocking employee potential. Through a culture that’s encouraging, collaborative, and inclusive, we provide daily opportunities to excel. Centrical operates globally with offices in New York, London and Israel.

Summary:
We’re seeking a creative and data-driven Content Marketing Manager with a passion for content-led growth to develop and execute our content strategy. This role is pivotal in establishing our brand as a thought leader and channeling demand through compelling and engaging content.

Responsibilities:

• Develop and execute a content strategy aligned with business objectives, including targeted verticals and personas
• Create high-quality, engaging, differentiated content across various channels including website, blog, social media, email
• Develop and optimize digital ad copy and landing pages
• Collaborate with marketing and design on the creation of video content
• Collaborate with design, sales, and marketing teams to ensure content aligns with brand guidelines and campaign objectives
• Leverage data and analytics to measure content performance, identify trends, and optimize content strategy
• Own the content creation and production workflow
• Integrate content programs with brand campaigns to drive brand to demand
• Stay up to date with industry trends and best practices in content marketing

Requirements:

• 5+ years of content writing experience
• Proven track record in content marketing with a focus on driving growth and lead generation for B2B SaaS
• Strong understanding of SEO, content optimization, and content distribution channels
• Excellent writing and editing skills with the ability to create compelling content for various audiences
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present campaign performance
• Creative thinker with a growth mindset
• Experience with WordPress, Hubspot, Google analytics, and workflow management tools

Centrical is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Please send resumers to jobs@centrical.com