Constructor is the only search and product discovery platform tailor-made for enterprise ecommerce where conversions matter. Constructor's AI-first solutions make it easier for shoppers to discover products they want to buy and for ecommerce teams to deliver highly personalized experiences that drive impressive results. Optimizing specifically for ecommerce metrics like revenue, conversion rate and profit, Constructor generates consistent $10M+ lifts for some of the biggest brands in ecommerce, such as Sephora, Petco, home24, Maxeda Brands, Birkenstock and The Very Group. Constructor is a U.S. based company that was founded in 2015 by Eli Finkelshteyn and Dan McCormick. For more, visit: constructor.com.

We are seeking a driven and intellectually curious Senior Product Marketing Manager to play an integral role in the GTM strategy for one of the leading products in ecommerce search and product discovery. This role is part of our Product Marketing squad, a key part of our Brand & Content team that owns Constructor’s positioning and messaging, product launch process, and competitive intelligence program. The PMM will also contribute to our brand strategy and assist with creating world-class educational content for prospects and customers.

Reporting to the Director of Brand & Content, this role focuses on the pre and post sales phases of the customer journey, collaborating with sales, marketing, customer success and product leaders to establish credibility in the market, understand trends in our space, work closely with industry analysts, and to creatively meet our prospects and customers where they are on their journey.

You will work closely with our product leaders to launch new products, add-ons and features, with our content marketing team to create thought leadership, with growth marketing to drive pipeline and product content and with sales to ensure the GTM functions are enabled on key launches and competitors. Any feature or product launch, with the product team, will include a bill of materials focused on value proposition, personas, objection handling, competition and more.

Job Responsibilities

• Market intelligence: Drive ongoing optimization of buyer personas, ICP, industry knowledge, and competitive intel. Contribute to core messaging and brand narratives that resonate with our target buyer personas.
• Drive feature launch planning and execution in cooperation with product leadership and ensure internal and external launch readiness
• Assess the effectiveness of the marketing programs that support Constructor products on an ongoing basis, and report back to the business on required changes.
• Work closely with analysts along with the CEO and Director of Brand & Content, as well as own G2 Reviews collaborating with Customer Success and Growth Marketing
• Create educational content in the form of blog outlines, tutorials, videos etc. in collaboration with growth marketing, sales, customer marketing and customer success
• Act as the primary thought leader for the products you support externally, including written works and potentially trade shows.
• Collaborate with product management on roadmap and feature updates
• Collaborate with the content and growth marketing team on customer story and case study creation and angles etc to drive pipeline and adoption
• Partner closely with digital marketing on identifying demand gen related activities like keywords and market intent
• Partner with product and sales on the creation of demo flows and self-guided feature tours

What Success Looks Like

Product Marketing is a supporting function across the Constructor go-to-market and product teams. As such, many of the KPIs for this role are shared with the respective stakeholders.