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Senior Director of Marketing

LineVision

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Marketing & Communications

Posted on Sunday, June 9, 2024

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Description

Remote Possible. Boston, MA; Denver/Boulder, CO preferred

As the Sr. Director of Marketing at LineVision, you will lead a team to design and execute the overall marketing strategy as we accelerate the net zero grid. You’ll build our brand, promote our thought leadership, and leverage the voice of our utility partners to showcase our technology and expand our reach. Your work will build on our company reputation, market share, consumer engagement, and partner interest. This role will have a high degree of collaboration with the Go To Market team, as well as company leadership. Your role is to facilitate a coherent marketing strategy across the company – so that LineVision remains the industry leader in Dynamic Line Ratings and grid monitoring. Ultimately, you will embody the voice of LineVision’s products.

What will you do?

Core Responsibilities and Key Performance Objectives

Own and execute LineVision’s marketing strategy.
Lead the go-to-market strategy and launch for next-generation products.
Oversee brand, messaging, digital content, and collateral refreshes to enhance market presence.
Manage the successful execution of press releases and events for new customer projects.
Lead the planning of industry events, ensuring LineVision's prominent voice and presence.
Secure media placements and speaking opportunities to strengthen LineVision's industry influence.
Lead the marketing team and provide guidance and feedback to level up the team’s performance and enable each of them to achieve their career objectives.
Work within LineVision to share your knowledge and develop the marketing team to become a best-in-class lean marketing operation.
Work to create a shared vision for marketing outreach and strategy for differentiation from the competition. Apply new ideas while incorporating learnings from the field.
Within Three Months:
- Familiarize with LineVision’s current marketing strategy, team, and goals.
- Supervise the brand, messaging, and collateral refresh to align with market trends.
- Initiate the planning for upcoming industry events.
- Meet our customers and understand why they work with us.
Within Six Months:
- Drive successful execution of initial press release events for new customer projects.
- Oversee the execution of major industry events, ensuring LineVision's voice is prominent.
- Start securing media placements and speaking opportunities to elevate LineVision's industry presence.
Within a Year and Beyond:
- Lead the go-to-market strategy and launch for next-generation products.
- Complete the brand, messaging, and collateral refresh to strengthen the market position.
- Establish LineVision as a stronger voice in the industry through consistent media placements and speaking engagements.

What do you need to succeed in this role?

Proven experience leading a marketing team and managing budgets.
Demonstrated success in managing a marketing organization through growth phases.
Expertise in budgeting, B2B marketing, and strategic storytelling.
Strong collaboration skills to work effectively across teams and departments.

What does joining LineVision mean for you?

Impact. Your talent, time, and energy will critically impact our success in accelerating our mission of a net-zero grid.
Ownership. You will hold broad responsibilities with high autonomy and trust in a communicative, collaborative, and fast-paced environment.
Flexibility. You will be empowered to maintain a work-life balance with unlimited PTO and a flexible remote work schedule.
Real World Innovation. You will join a motivated and high-performing team working with cutting-edge, patented technology to help solve key obstacles to the clean energy transition.

Who we are…

We are a rapidly growing climate-tech company based in Boston, MA. Through our non-contact sensor, we enable electric utilities to serve increased load, integrate more renewable energy, ensure grid resilience, and enable mass electrification. With real-time monitoring and predictive analytics, we empower electric utilities to lead the clean energy transition. We are LineVisionaries:

We are Innovators: we light the way with tenacious creativity and do good work.
We are Empowered: With high trust and high autonomy, the floor is yours, and the opportunity is ours.
We are Welcoming: Come as you are, our doors are open. We are better together.
We are Trusted Partners: We elevate our customer champions through shared thought leadership. We deliver on commitments.
We are All In: We are building a community of passionate individuals who want to dent the universe and accelerate the net-zero grid.

At LineVision, there’s no such thing as a "perfect" candidate. We are looking for exceptional people who want to make a positive impact through their work and facilitate an organization where everyone can thrive. So whatever background you bring with you, please apply if this role would make you excited to come to work every day.