MAX is powered by an insights engine that matches brands to artists and a proprietary marketing automation system for generating and distributing brand new music content to targeted audiences across audio, video, social, and live. The average American spends 35+ hours a week listening to music, which is no surprise because artists are constantly releasing new music and scheduling tours. People anticipate new releases, seek out live shows, and want to engage with their favorite artists on social — this creates a massive opportunity for marketers to brand the release of this new music.