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Senior Content Marketing Manager, Enterprise Products

Moloco

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Marketing & Communications

United States

Posted on Tuesday, May 21, 2024

About Moloco:

Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad-targeting utilizing data— the same robust performance powered by machine learning has previously been unavailable beyond their platforms.

That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while allowing companies to stay independent and scale.

An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We ranked #95 in the Inc. 5000 fastest-growing private companies for 2022. We ranked #91 among Deloitte’s 2021 Fast 500 and have been certified by 91% of the company via Great Places to Work. Check us out on Glassdoor and be sure to get an inside look at working at Moloco on Instagram, Twitter, and Youtube.

Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, and Tokyo.

Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component to how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging will allow us the greatest opportunity to carry out our mission -- to empower businesses of all sizes to grow through operational machine learning.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

The Impact You’ll Be Contributing to Moloco:
As a key member of the Moloco's Commerce Media and Streaming Monetization (enterprise offerings) marketing team, you will play a pivotal role in shaping our content strategy and execution, ensuring our website becomes the go-to destination for our target enterprise audience and a source of lead generation.

You will develop and implement a cohesive content strategy across all marketing channels, including communications and public relations, to maximize brand impact and drive business growth for our enterprise products.

Additionally, you will significantly increase the volume and quality of thought leadership content published by Moloco, reinforcing our position as an industry authority in enterprise solutions.

The Opportunity:

Content Strategy Development: Develop and execute a robust content marketing strategy for Moloco’s enterprise products that supports the company's overall marketing objectives and sales goals.
Content Creation: Create high-quality, engaging content for various channels including website, blog, social media, email campaigns, whitepapers, case studies, webinars, videos, and more.
Thought Leadership: Position the company and its executives as thought leaders in the retail media and streaming advertising industry by creating insightful and informative content that addresses industry trends, challenges, and opportunities.
Editorial Calendar Management: Develop and maintain an editorial calendar to ensure a consistent cadence of content production and distribution across all channels.
SEO Optimization: Collaborate with the Digital Marketing team to optimize content for search engines to improve organic visibility and drive traffic to our website.
Content Distribution: Implement strategies to maximize the reach and lead generation impact of our content through various distribution channels, including social media, email marketing, influencer outreach, partnerships, and executive marketing
Performance Tracking and Analysis: Monitor and analyze the performance of content initiatives to measure effectiveness and identify areas for improvement. Utilize data and analytics to inform future content strategies and decision-making.
Leadership & Collaboration: Lead all the content efforts for enterprise products and collaborate closely with cross-functional teams including within Marketing, Sales, Go-to-market, and Product teams to ensure alignment and integration with overall business objectives.

How Do I Know if the Role is Right For Me?

Bachelor's degree in Marketing, Communications, Journalism, or related field.
Minimum of 10 years of experience in content marketing, preferably in the B2B/Enterprise industry.
Proven track record of creating and executing successful content marketing strategies that drive brand awareness, engagement, and lead generation.
Excellent writing and editing skills, with the ability to write long form content for complex industries and products. Also having the ability to craft compelling content tailored to different audiences and channels.
Strong understanding of SEO best practices and experience with keyword research and optimization techniques.
Proficiency in content management systems , marketing automation platforms (e.g., HubSpot), and analytics tools.
Creative thinker with a strategic mindset and the ability to generate innovative ideas and solutions.
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior stakeholders.
Passion for staying abreast of industry trends and emerging technologies in adtech and digital marketing.

Our Compensation And Benefits (for United States Residents Only)

In accordance with various state laws, the range provided is a reasonable estimate of the base compensation for this role. Please note that although the range is presented in terms of salary, this position is non-exempt and will be compensated on an hourly basis. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills and abilities. We also offer a competitive benefits package.

Base Compensation Range:

$137,000—$205,000 USD

Moloco Thrive: Benefits and Well-Being:

We take care of you and create the conditions for you to do the best work of your career. Through a lens of Inclusion, we offer innovative benefits which empower our employees to take care of themselves and their families so they can do the best work of their lives. For an overview of our global benefits, click here.

Moloco Values:

Lead with Humility: Everyone’s voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible.
Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
Go Further Together: We’re one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail.

Additional Resources:

Equal Opportunity:

Moloco is an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression and gender identity, sexual orientation, marital status, ancestry, physical or mental disability, military and veteran status, or any other characteristic protected by law.

Candidate Privacy Notice:

Your privacy matters to us. By applying, you acknowledge that you’ve reviewed our Candidate Privacy Notice.