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Content Marketing Manager



Marketing & Communications
Austin, TX, USA
Posted on Tuesday, February 13, 2024

As a Content Marketing Manager you will craft content that delights NinjaOne customers, partners, and prospects. This role will help with the development of a broader content strategy and be responsible for creating a high volume of high-quality content that attracts, engages, and converts our target audience. You will write anything from complex, long-form pillar content pieces to blogs and thought leadership content. The role will partner closely with video producers and multimedia designers as well as a wide range of cross-functional teams.

Location - We are flexible on remote working from home, if you are located in the USA and in one of the following states - TX, FL, CA, NC, GA, CT, ME, KS, & VA. Preference/Priority will be given to candidates based in Austin, TX or Tampa, FL or those willing to relocate unassisted.

What You’ll be Doing

  • Strategize, develop, and execute strategic content that builds NinjaOne’s business and aligns with our overall marketing goals.

  • Create high-quality and engaging content that attracts, engages, and converts our target audience.

  • Write across a wide range of formats including videos, multimedia, blogs, books, thought leadership articles, case studies, technical briefs, web copy, advertising copy, infographics, third-party research, and more.

  • Partner with the SEO team to ensure content is optimized for SEO.

  • Collaborate with cross-functional partners to develop and refine a strategy that supports our overall company objectives

  • Identify target audience personas, in partnership with product marketing; understand their pain points, define their key messages and content themes.

  • Craft thought leadership in partnership with senior executives and executive communications.

  • Ensure consistency in brand voice, tone, and messaging across all content.

  • Collaborate with a wide range of cross-functional teams such as product marketing, growth marketing, public relations, customer marketing, social media, and more.

  • Maintain editorial style guidelines to ensure all content creators are on brand.

  • Track and measure the effectiveness of content programs with regular but efficient reporting on key metrics.

  • Other duties as assigned.

About You

  • Proven experience and success creating highly impactful content at a fast-paced SaaS or B2B technology company, preferably with an agency or journalism background

  • 5+ years of professional experience directly related to this role in-house, in journalism, or at an agency

  • Exceptional writing and editing skills, including the ability to write for technical and business audiences

  • Significant, proven experience partnering with video and multimedia designers to create highly engaging visual content and in writing for a wide range of mediums

  • Meticulous attention to detail and highly organized

  • Strategic thinker who has experience managing complex projects in a fast-paced environment

  • Preferred BA/BS Degree in any field – we value diversity!

About Us

NinjaOne is a leading unified IT management solution that simplifies the way IT teams work. With NinjaOne, MSPs and IT departments can automate, manage, and remediate all their endpoint management tasks within one fast, modern, intuitive platform, improving technician efficiency and user satisfaction. NinjaOne supports over 10,000 customers around the world and is consistently ranked #1 for its world-class customer support. NinjaOne has been recognized as the best rated software in its category on G2 and Gartner Digital Markets for the past three years.

What You’ll Love

We are a collaborative, kind, and curious community.

We honor your flexibility needs with full-time work that is hybrid remote.

We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.

We help you prepare for your financial future with our 401(k) plan.

We prioritize your work-life balance with our unlimited PTO.

We reward your work with opportunity for growth and advancement.

Additional Information

Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to location, market demands, experience, job-related knowledge, and skills. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage and PTO. For California-based roles, the base salary hiring range for this position is $00,000 to $00,000 per year.