We aim to simplify editing content on the internet and to make work enjoyable for developers, marketers, and content teams. An alternative to what they call "CMS Hell" (understand: websites made with usual CMSs), Prismic offers a different content management paradigm, managing content assets rather than websites, and offering this content through an REST API for applications/websites to consume. The service is offered through a SaaS basis. They use as arguments the tech flexibility (which makes them target developers of all languages, including native mobile ones), the design flexibility (making them target developers that are into latest front-end tech as well, like WebGL for instance), and their different approach to how content is managed in their back-office that they call the "writing-room". Among the strengths of their content management approach: they publish content changes through "content releases" allowing for an easy planning of content changes, and an easy previewing of future content on the user's application side. Also, they provide tools to keep track of changes and versioning, advertising that no data is ever lost, and that you can always see what recently happened (they have a visual diff feature to view changes). The product also contains collaborative tools for content writers to work together on content. On top of the writing-room (content management back-office) and API, a prismic.io content repository comes with an API browser to help developers design their queries (there's one available to see here: https://lesbonneschoses.prismic.io/api), and the team built open-source development kits and blank starter kits, as well as examples, in most major technologies, and are releasing new ones from time to time. Their website contains a lot of material, textual documentation as well as video tutorials. The product makes money selling plans depending on the number of users on a repository, although it is free when the user's project is still being developed. However, it is in a beta version for now, and is free for everyone, but invite-only (but the product is known to roll out invites very quickly).
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