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Senior Integrated Marketing Manager



Marketing & Communications
Menlo Park, CA, USA · New York, NY, USA
Posted on Tuesday, November 21, 2023

Join a leading fintech company that’s democratizing finance for all.

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

As we continue to build...

We’re seeking curious, growth minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you’re invigorated by our mission, values, and drive to change the world — we’d love to have you apply.

About the team + role

As the newest member of Robinhood's product marketing team, you'll play a key role in growing and nurturing Robinhood's Power Customers.

As a Senior Manager focused on developing integrated media campaigns and buying media for Go To Market campaigns, you will play a crucial role in growing Robinhood's user base. You will be responsible for crafting effective media plans, ensuring creative impact, and collaborating closely with brand, product marketing, performance marketing, and creative teams.

The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations.

What you’ll do

  • Google Ecosystem Mastery: Develop and implement comprehensive marketing strategies focused on Google properties such as Paid Search, UAC, and YouTube. Stay abreast of the latest trends and updates within the Google ecosystem to leverage new opportunities.
  • User Base Growth: Design and implement campaigns aimed at economically scaling our user base. Apply data-driven insights to target relevant audiences and optimize conversion rates.
  • Analytical Proficiency: Analyze campaign performance using sophisticated analytics tools. Interpret data to understand user behavior, campaign effectiveness, and return on investment. Use these insights to refine strategies and improve overall performance
  • Budget Management: Efficiently manage marketing budgets to increase return on investment. Continuously optimize spend across various channels within the Google platform.
  • Cross-functional Collaboration: Work closely with finance, product, and creative, teams to ensure a cohesive growth and optimization strategy that aligns with the growth marketing team goals and objectives
  • Reporting & Communication: Report on campaign performance and insights to senior management. Communicate skills to articulate strategy, results, and recommendations clearly and compellingly

What you bring

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in media planning, buying, and integrated media campaign development, preferably in the fintech or related sectors.
  • Demonstrated ability in developing and implementing successful media strategies and campaigns.
  • Strong understanding of digital and traditional media channels and how they can be leveraged for brand growth.
  • Excellent communication and collaboration skills, with the ability to work effectively across various teams.
  • Strong analytical skills, with a proven ability to use data to inform decisions and optimize campaigns.
  • A passion for the fintech industry and a commitment to Robinhood’s mission of democratizing finance.

What we offer

  • Market competitive and pay equity-focused compensation structure
  • 100% paid health insurance for employees with 90% coverage for dependents
  • Annual lifestyle wallet for personal wellness, learning and development, and more!
  • Lifetime maximum benefit for family forming and fertility benefits
  • Dedicated mental health support for employees and eligible dependents
  • Generous time away including company holidays, paid time off, sick time, parental leave, and more!
  • Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan.

US Zone 1: $166000 - $195000
US Zone 2: $146000 - $172000
US Zone 3: $129000 - $152000

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. You can view comp zones for our US office locations in the table below. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Office locations (by comp zone)
US Zone 1: Menlo Park, CA; New York, NY; Seattle, WA; Washington, D.C.
US Zone 2: Denver, CO; Westlake (Dallas), TX; Chicago, IL
US Zone 3: Lake Mary, FL

Click here to learn more about Robinhood’s Benefits.

Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visit Robinhood - US Applicant Privacy Policy. If you are an applicant located in the UK or EEA, please visit the Robinhood - UK/EEA Applicant Privacy Policy.