• Education: A Bachelor's Degree in Marketing, Communications, or Business is required
• 5+ years of experience in demand gen/ performance marketing role preferably from a Series A+ fast-growing SaaS companies
• Proven track record in SaaS marketing, with a history of driving growth at scale
• Strong analytical skills and proven experience combining data and making strategic decisions using Salesforce, HubSpot, Marketo, Tableau, etc.
• Ability to work collaboratively with multiple stakeholders, including marketing, business, analytics, product, and engineering teams
• Adaptability to navigate the evolving marketing landscape and explore new trends and technologies

• Develop, execute, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, and accelerated inbound revenue
• Manage organic & performance marketing campaigns, including acquisition and remarketing efforts through platforms such as Social Ads, CTV, Online Video & Paid Search
• Utilize first-principles thinking to maximize trials, opportunities, customers and lifetime value (LTV) while maintaining user engagement and managing fatigue
• Collaborate with CRO, marketing ops, data science, product, engineering, and business teams to create & drive new marketing initiatives that align with organization goals
• Monitor and report on program, channel & campaign performance with appropriate key success metrics
• Maintain and publish dashboards and reports at the program, channel, cohort, and campaign levels
• Coordinate with internal stakeholders for templates, creatives, and business approvals

Must-haves

• Strong tactical understanding & hands-on experience in online/digital advertising platforms, & having managed budgets of over $5M a year in regions like the US, UK, and Australia
• Time management, prioritization, organizational, communication, and collaboration skills are key to success in the role
• Ability to develop and implement customer-specific marketing programs independently
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate
• Hands-on experience working with all marketing tools (e.g., Google Analytics, HubSpot, Tableau, VWO, Smartlook)
• Accountability for revenue-focused metrics, and not leads/traffic/impressions

Good-to-have:

• Knowledge of ABM platforms, CTV & Salesforce
• Experience with field marketing initiatives is a plus

Other essential qualities for this role:

A strong data-driven mindset. You should be comfortable working in a startup environment without constant supervision. You are someone who can think creatively and not shy away from trying new experiments & taking newer challenges