Search Engine Optimization (SEO) Manager
TransfrVR
Marketing & Communications
Remote
Posted on Wednesday, September 18, 2024
Transfr is on a mission to help create pathways to career success. Our immersive career exploration and training simulations empower learners and job seekers of all ages find the right job for them and build the skills they need to enter (or reenter) the workforce or change careers — helping them improve their quality of life.
Immersive VR experiences from Transfr have been shown in studies to deliver better learning gains than video tutorials, slide presentations, and other training methods. Learners also find Transfr experiences highly engaging and enjoyable. At Transfr, we believe the future starts with innovative workplace training and skills development. We’re building bridges between schools, workplaces, and governments to help improve training and job placement pipelines and create a better tomorrow, today.
Summary: As the SEO Manager, you will be responsible for developing and implementing effective search engine optimization strategies to improve our website's organic search rankings, drive targeted traffic, and increase in-market organic search leads. Reporting to the VP Demand Generation, you will oversee all aspects of search engine optimization, including keyword research, on-page optimization, technical SEO, and link-building strategies.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to boost organic search rankings and drive qualified traffic and leads.
- Conduct thorough keyword research to identify opportunities for content optimization, new content creation and trends in the industry.
- Ideate and optimize website content, including landing pages, blog posts, and product pages, based on targeted keywords and best practices.
- Execute SEO tasks such as updating Title Tags, Meta Descriptions, Headings, Internal Linking, Alt Attributes, fixing broken links, correcting 301 links, finding canonical issues and more.
- Identify and address technical SEO issues, including site speed, mobile responsiveness, crawl errors, and duplicate content.
- Develop and implement effective link-building strategies to enhance domain authority.
- Basic WordPress development tasks, such as creating landing pages or blog posts.
- Find opportunities to continually test and iterate on landing page templates, modules and content to improve both user experience (e.g. conversion, bounce) and SERP performance (e.g. CTR, rankings).
- Collaborate with content creators, web developers, and other marketing team members to ensure SEO best practices are implemented.
- Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, etc.)
- Stay current with the latest SEO trends, algorithm updates, technologies and best practices to ensure compliance and maximum effectiveness.
Qualifications:
- 5+ years of experience in SEO, with a proven track record of improving organic search performance.
- Excellent knowledge and experience of SEO best practices and search engine algorithms and ranking factors.
- Experience setting and delivering against measurable SEO metrics.
- Strong knowledge of tools such as SEMRush, Google Analytics4, Google Search Console, and Google Tag Manager (certifications are a plus).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to prioritize effectively and manage competing priorities to deliver and drive results
- A passion for digital marketing and self-motivated in following the latest developments in the SEO industry.
- Excellent interpersonal and collaborative skills with ability to build strong working relationships
- WordPress experience. Create posts, pages, and update important SEO elements.
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
- Experience in B2B marketing is highly preferred.
What We Offer:
The base salary range for this position is expected to be between $80,000 and $90,000, with the actual base salary amount dependent on a number of factors, including but not limited to a candidate’s credentials, relevant experience, and primary job location. In addition to salary this role may be eligible for variable compensation and additional company benefits such as stock options, 401(k), paid vacation and sick time, and medical/dental/vision insurance.
In Closing:
If you're looking to make a big difference in the lives of others, we invite you to join us on our mission to make learning more intuitive and help individuals develop the skills they need for career success.
Be a part of creating pathways to prosperity by helping to develop training simulations to teach skills that lead to well-paying jobs, for all.
At Transfr, we embrace diversity because it breeds innovation. Transfr is an equal opportunity employer that participates in E-Verify committed to providing equal employment opportunities to all applicants, consultants, and employees, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
**Must be authorized to work in the United States without restriction**
Learn more at transfrinc.com
