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Director, Lead Generation Marketing



Marketing & Communications, Sales & Business Development
Atlanta, GA, USA
Posted on Tuesday, November 21, 2023

Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $25 billion in affordable and responsible credit to our 2.7M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.

We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.

Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, “Top Companies to work for in Arizona” and one of the "Best Engineering Department" awarded annually by Comparably. We've also received recognition for being a best company for Diversity, Women, Culture, and Veterans.

We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1600 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people's lives.

About The Role:

Upgrade is seeking a dynamic and experienced Growth Marketing Director to join our accomplished Marketing team as we launch and expand our lines of business. Based in Atlanta, the ideal candidate will be extremely entrepreneurial, with a strong track record of driving leads and revenue for SaaS companies, and requires extensive collaboration with product marketing and sales.

What You'll Do:

  • Develop and execute demand generation initiatives to drive new leads through new and existing paid and unpaid channels

  • Grow and nurture a database of leads, increase conversion rates to marketing qualified leads, and improve the size integrity of the overall database of leads

  • Develop content targeting both B2C and B2B customers, customer-facing materials, and more

  • Execute lead generation campaigns through social media, primarily LinkedIn, and utilize Pardot as a Salesforce-connected communication tool

  • Provide support for, and occasionally attend, relevant trade shows

What We Look For:

  • 5-10 years of experience in B2B and B2C lead generation and product marketing

  • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills

  • Proven experience in managing product launches, determining product-market fit, and collaborating cross-functionally with internal and external stakeholders

  • Proactive, collaborative, and adept at simplifying complex concepts

  • Proficient in developing a robust messaging hierarchy, effective content strategy, and exceptional copywriting skills

  • Experience with Pardot and/or similar marketing communication tools

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.