Locations
Orem, UT, USA
Size
201-1000 employees
VASA, headquartered in Provo, UT, is the largest operator of health clubs in the Utah market, serving approximately 150,000 members in 17 locations (with one new location opening in December). Clubs vary in size with a cluster of large, full-service clubs (45k square feet and over) and small, express clubs (15 - 25k square feet). The clubs provide a variety of services and amenities including personal training, child-care, group exercise classes, cardio cinemas, swimming pools and tanning. The Company offers memberships at value price points that range from $9.99 - $19.99 per month, with terms that include both month-to-month and yearly contracts. Prior to the recapitalization, the clubs operated as a franchisee of a national health club brand. Immediately following the investment by Silver Oak, the clubs will be relaunched under their new brand, VASA Fitness.
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